Chantry is operated by Chantry Leads Ltd ("Chantry", "we", "us"). This page explains what data we collect, why we collect it, and what choices you have. We try to keep it short and in plain English.
What we collect
When you sign up we ask for your business name, your email address, and a password. If you connect your Google Business Profile or Google Analytics we also store the access tokens Google issues so we can read your profile and traffic data on your behalf.
When you run a scan we record the website you scanned, the city you serve, and the results of the scan. When the agent runs we record what it changed and a short before/after note so you can see your activity log.
We do not collect payment details directly — those are handled by Stripe. We only receive a customer ID, subscription status, and the last four digits of your card.
How we use it
Your data is used to provide Chantry: to run scans, score your AI visibility, edit your website and Google profile when you ask us to, and send you the morning summary email. We also use anonymised, aggregated data to improve how the scoring works (for example, average scores by trade) — your business is never identifiable in that data.
We will email you operationally (scan results, weekly summaries, billing) and occasionally with product news. You can turn the product news emails off in Settings at any time. Operational emails continue until you delete your account.
How we use Google user data
When you connect Google Business Profile we use the access strictly to: (1) read your profile so we can show your current visibility and review status in your dashboard, (2) post updates to your profile and reply to reviews — only when you've enabled those features in Settings, and (3) update your profile description, opening hours, and service categories when you approve a fix. We do not use your Google data for anything else, never share it with third parties for advertising, and never use it to train AI models. When you connect Google Analytics, we only read top pages, sessions, and traffic source data to show traffic insights in your dashboard — read-only, never written, never shared.
Who we share it with
We use a small set of trusted third-party processors to actually run the product: Cloudflare (infrastructure), Supabase (database), Stripe (payments), Resend (email), Anthropic (the AI model that writes copy), Google (your own profile and analytics data), and PostHog (anonymised product analytics). We never sell your data, and we never share it with a third party for advertising.
How long we keep it
While your account is active we keep your data so the product works. If you cancel, we keep your account in a read-only state for 30 days so you can re-subscribe without losing your history. After 30 days, or if you ask us to delete it sooner, we delete your account and the data associated with it — including the OAuth tokens we hold for Google.
Your rights
You can:
- See everything we hold on you in your dashboard.
- Export your scan history and activity log.
- Delete your account at any time in Settings → Danger zone.
- Revoke Chantry's access to your Google account at any time from your Google account permissions page.
- Email us at hello@chantryleads.com with any other request.
If you are in the UK or EU you also have the right to lodge a complaint with the ICO. Our lawful basis for processing your data is the contract you entered into when signing up.
Cookies
We use a single first-party cookie to keep you signed in. We use no advertising cookies and we do not track you across other sites. PostHog product analytics runs in cookieless mode.
Contact
Questions or requests: hello@chantryleads.com.