This Privacy Policy explains how Chantry Leads Ltd ("Chantry", "we", "us", or "our"), collects, uses, discloses, and protects personal information when you visit chantryleads.com or use the Chantry platform (the "Service"). This Policy is written to meet the requirements of Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). If you are located outside Canada, additional rights described in Section 9 may apply to you.
1. Information we collect
Account and contact information. Name, email address, phone number, and password when you create an account. Business name, address, category, website, and other details you submit for scanning or onboarding.
Payment information. Billing name and payment card details, collected and processed directly by Stripe, our payment processor. Chantry does not store your full card number.
Usage and technical information. Log data such as IP address, browser type, device information, and pages visited. Cookies and similar technologies used to keep you logged in and understand how the Service is used. Actions you take in the dashboard, including approvals, rejections, and settings changes related to Autopilot.
Consent records. When you accept our Terms of Service and this Policy, we record the date and time, the version you accepted, and the IP address and browser user agent of the device used. We collect this for the narrow purpose of being able to evidence that agreement, for example in a billing dispute.
Third-party and public data used to generate scans. Publicly available information about your business and competitor businesses, gathered through services such as Google Places, Google Business Profile, and web search, used to build visibility scores and competitor comparisons. Outputs returned by the third-party AI platforms we query when measuring how a business is described or recommended.
2. Why we collect it
Consistent with PIPEDA's Identifying Purposes principle, we collect personal information for the following purposes:
- To create and manage your account and provide the Service you signed up for.
- To run AI visibility scans, generate scores, and build competitor and gap comparisons.
- To operate Autopilot, including generating content and, with your approval, publishing it to properties we have a verified write connection to, or preparing it for you to publish where we do not.
- To process payments and manage billing through Stripe.
- To send transactional emails (billing receipts, trial reminders) and, where you have not opted out, product updates.
- To respond to support requests.
- To evidence your acceptance of our Terms and this Policy.
- To maintain the security of the Service and detect misuse.
- To meet legal and accounting obligations.
3. How we share information
We do not sell your personal information. We share it only as follows:
- Service providers who process data on our behalf, including Supabase (database hosting), Vercel (site hosting), Cloudflare (infrastructure), Stripe (payments), Resend (email delivery), and Google (OAuth, Business Profile, and Places integrations).
- Third-party AI platforms, which receive scan queries in the course of measuring AI visibility. We do not control how these platforms handle data on their end, and your use of the Service is also subject to their own privacy terms.
- Public leaderboard pages, which may display business names, categories, neighbourhoods, and AI visibility findings for businesses in a scanned area, based on publicly available business information, whether or not the business is a Chantry customer. Personal information about individuals, as opposed to public business information, is not published on leaderboard pages. If your business appears and you would like it removed, see Section 10.
- Legal and safety disclosures, where required to comply with the law, respond to a valid legal request, or protect the rights, property, or safety of Chantry, our users, or others.
- A buyer or successor, if Chantry is involved in a merger, acquisition, or sale of assets, subject to this Policy or a successor policy.
4. Cookies
We use cookies and similar technologies to keep you signed in, remember preferences, and understand aggregate usage of the Service. You can control cookies through your browser settings; disabling them may affect parts of the Service that require you to be logged in.
5. Data retention
We keep personal information for as long as your account is active and as needed to provide the Service, comply with legal and tax obligations, resolve disputes, and enforce our agreements. If you close your account, we will delete or anonymize personal information within a reasonable period, except where we are required to keep it for legal, accounting, or security purposes. Consent records are retained after account closure, because their purpose is to evidence an agreement that may be questioned later.
6. How we protect your information
We use reasonable technical and organizational safeguards appropriate to the sensitivity of the information, including encrypted connections, access controls restricting who can view account and business data, and reliance on established infrastructure providers with their own security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Cross-border data transfer
Chantry is based in Ontario, Canada. Some of our service providers, including hosting, database, and AI platform providers, may store or process data outside Canada, including in the United States. When your personal information is processed outside Canada, it becomes subject to the laws of that jurisdiction, including lawful access requests by government authorities there.
8. Your rights and choices (PIPEDA)
Under PIPEDA, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Withdraw consent for us to use your information for a given purpose, subject to legal or contractual restrictions and the effect this may have on our ability to provide the Service.
- Ask questions or file a complaint about how we handle your personal information.
To exercise any of these rights, contact us at hello@chantryleads.com. We will respond within a reasonable time and in accordance with PIPEDA. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
9. California and other regional rights
If you are a California resident, you may have additional rights under the CCPA, including the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of personal information. Chantry does not sell personal information. Residents of other regions with applicable privacy laws may have similar rights; contact us to make a request and we will address it under the law that applies to you.
10. If your business appears on a public page
Chantry publishes leaderboard pages built from publicly available business information, and a business can appear there without ever having been a customer. If that is your business and you would like it removed, you can ask and we will action reasonable requests. Write to hello@chantryleads.com with the business name and where you saw it, or use the removal link on the page itself. We aim to respond within five business days. You do not need to be a customer, and you do not need to explain why.
11. Children's privacy
The Service is intended for business owners and is not directed at individuals under 18. We do not knowingly collect personal information from children.
12. Accuracy of AI-sourced and scan data
Some of the information Chantry processes and displays, including AI visibility scores, competitor comparisons, and summaries of what AI platforms say about a business, is generated using automated tools and third-party AI outputs rather than collected directly from you. This information may not always be accurate or current, and we do not guarantee its accuracy. This section works alongside, and does not limit, the disclaimers in our Terms of Service regarding Platform Content.
13. Changes to this Policy
We may update this Privacy Policy from time to time. Each version carries a version stamp, shown at the top of this page. If we make material changes, we will post the updated Policy on the Service and update the version and effective date.
14. Contact us
Questions, access requests, or complaints about this Policy can be sent to hello@chantryleads.com.